Greenworld Communications, the full-service advertising agency has been engaged by Turner Africa in a new partnership that would see Greenworld represent Turner Africa as media sales representatives for key television channels across Nigeria.
In a statement sent to business a.m. Turner Africa said the partnership will offer Greenworld’s clients access to advertising solutions on some of its iconic, high-quality channels operating across the continent, including newly launched TNT, Cartoon Network and Boomerang.
Greg Anobili, vice president and chief executive officer of Greenworlds Communications Limited described Turner Africa as a prestigious brand to work with.
“We are extremely excited to work with Turner Africa and its prestigious brands,” he said, adding that the partnership furthers the multi-channel vision of Greenworld, “where we can provide advertisers with desirable audiences over multiple platforms. The implication is that we will make it possible to greatly amplify advertising campaigns and brands alike, working closely with the brands to drive better ROI and reach for clients”.
Turner, a WarnerMedia company is described as an entertainment, sports and news company that operates more than 180 channels and showcases 47 brands in 34 languages in over 200 countries with the channels available in Nigeria on DSTV, as well as terrestrial TV in the country across multiple packages.
Turner Africa also operates leading kid’s channels, Cartoon Network and Boomerang and the US blockbuster movie channel, TNT.
Greenworld said a key driver of the partnership is Turner’s outstanding reputation for creating premium content and delivering exceptional experiences to fans no matter how they are consuming content, from on-air, on the ground or digital.
According to Greenworld, the agreement will expand the reach of its Greenworld TV sales division into new genres being blockbusters movies (such as the epic “I am Legend” with Will Smith or the latest Miami Vice) and highly desirable kid’s programming as well as into new audiences across the SEM spectrum.
“Concluding this significant partnership with one of the world’s leading content providers and distributors will strengthen Greenworld’s offering to the market” says Greg Anobili. “Television is an increasingly important part of our strategy and we will now be able to offer our clients a more extensive media buy that delivers diverse content opportunities, audiences and return on investment.”
Guillaume Coffin, vice president, Sales and Business Development, France and Africa for Turner said: “The partnership with Greenworld is an important move for TURNER’s developments and regional relevance in West Africa. Its expertise and its ability to innovate as well as its event-based advertising know-how convinced us to sign this new partnership. We are convinced that with this new offer we will bring even more value to clients.”