360° Marketing Solutions

our-services-image-01

It’s all about getting the best out of your points of interaction with the customer.

Research not only tells us about lifestyles but gives room for before, during and after interaction.
Besides, media touch points for generation X, Y & Z are now critical; Mobile and social media require new ways of thinking. How to integrate and maximize traditional/static media – not just ignore them…
1. Pre-launch – PR/awareness campaigns.
2. Launch – Promo & Special events
3. Formal advertising after a launch – monitoring of message responses
… across all media platforms and handled in-house!
360° solutions – getting across to multiple audience segments, through multiple ways, at multiple times…

What is a 360 Campaign?

A 360° Marketing Campaign is a complete creative campaign idea across all the brand’s marketing mix elements such as TV, Radio, On-the-ground, Digital and Print designed to implement a brand strategy (usually positioning).
In simple words, a 360-marketing campaign focuses on communicating a consistent message through all the marketing mix elements.

Dunkin' Donuts took advantage of the sense of smell, hearing, and sight convince commuters to think of Dunkin' Donuts when they think of their morning coffee.

At Greenworld we develop 360 marketing campaigns that uniquely address your customer's needs.

Why 360° Campaign?

The 360 campaign is used to bring together your rebranding strategy which is the
biggest task of any brand.

- It highlights your cornerstone campaigns, differentiating it from the not so important ones

- Some brands use the 360° approach to revive the positioning of the not-so-well performing product

The 360 campaigns use most of the marketing channels simultaneously to direct you to try or buy the specified product. It involves the use of personalized emails or SMS, Facebook or Twitter ads and posts, along with the activation ideas, in-store looks, and TVCs, newspaper, and radio ads.

Activation Style 360 Marketing